What is the Ontario By Bike Industry Partnership? Working in collaboration with industry partners, this new Ontario-wide initiative will facilitate destination development and promotion of Ontario's growing cycle tourism product. Our goal is to make Ontario a top cycle tourism destination in North America.
Who are we? The Ontario By Bike Industry Partnership (OBBIP) is a project led by Transportation Options. Transportation Options was established in 1992, we are a dynamic non profit organization dedicated to fostering sustainable mobility and tourism solutions across Ontario. We have a proven track record of successful projects and award winning programs focused on further developing cycle tourism across the province, including: Bike Train Initiative (www.biketrain.ca), Ontario By Bike Network (www.ontariobybike.ca), and both the 2013 and 2009 Ontario Cycle Tourism Forums.
Through these projects we have developed a strong network of industry partners that spans four tiers of government, municipal, regional, provincial and federal representatives. Our tourism partners come from a range of backgrounds including: Ontario's Regional Tourism Organizations (RTO's), Destination Marketing Organizations, Chambers of Commerce, Economic Development Offices and all passenger rail providers.
(Please note: As of January 2014, we have relaunched our programs as Ontario By Bike. New name but same great programs. We thank you for your patience while we make this exciting transition. For more information visit: www.ontariobybike.ca)
What are we going to do? The OBBIP will coordinate activities to meet the following objectives: - Development of a strategy for cycle tourism in Ontario - Providing a core information hub for cycle tourism in Ontario - Cycle tourism destination and product development in Ontario - Development and bringing to market new cycle tourism packages, feature itineraries and special events Eventually our goal is to establish the OBBIP as Ontario's key industry group to develop and promote cycle tourism in the province.
How we are going to do it? The goals for this new initiative were identified through a strategic planning and consultation process that gathered input from over 100 partners and stakeholders across the province. As a result Transportation Options was able to secure three years of funding from The Trillium Foundation of Ontario. To meet the objectives some of our key activities will include: - Developing partnerships to support the development of an Ontario Cycle Tourism Strategy - Initiating and commissioning market research studies - Coordinating a second Ontario Cycle Tourism Forum, 2013
To guide this process and provide key input, a Coordinating Advisory Committee will be recruited and will meet twice a year.
OBBIP Advisory Committee Participants The Advisory Committee includes a range of representatives from across the Province, and come from a variety of backgrounds that includes: Tourism partners; cycling industry business stakeholders; active transportation planners; connected individuals; regional cycling organizations; periodic special advisors; and cross provincial organizations. The group consists of approximately 30 participants, incorporating fair regional representation based on RTO geographical breakdown of Ontario (RTO1-13). For list of participating businesses/organizations/regions click HERE.
Advisory Committee participants will be able to: - Help direct the growth of the Ontario cycle tourism sector, while ensuring that their own regions' interests are adequately represented. - Learn about what type of destination development work is underway in other regions and use info to support their regions' own local initiatives. - Share information that can be taken back to regional and local contacts for further consideration. - Connect with other committee members at meetings or independently to make the most of this valuable networking platform. Advisory Committee Meetings The OBBIP Advisory Committee will meet twice a year via web conferences.
Cycle Tourism Research The following resource page has a number of reports and files available to download with research on the development and impacts cycle tourism here in Ontario and also worldwide. View at:www.transportationoptions.org/research