Celebrating 20 Years: 1992-2012 Organization Mission and Mandate
Transportation Options (T.O.) is a non-profit organization dedicated to fostering sustainable transportation and tourism ideas and innovations by engaging in research, project development, and promotion of choices that are healthy, integrated, convenient, economically beneficial, and environmentally sound.
T.O.’s mandate is to work together with key industries and their stakeholders, many of whom traditionally do not work together, to develop transportation systems, infrastructure and policies that are efficient, encourage a range of transportation choices, and support vibrant communities and healthy economies.
Transportation Options works in partnership with business, government, and the community to promote and develop economic benefits and innovations related to sustainable transportation and tourism. Incorporated in 1992, T.O. established itself with a major international conference, Moving the Economy, in Toronto in 1998, showcasing over 150 success stories where sustainable transportation has created jobs, boosted business, saved money, or revitalized local economies.
In the new millennium, we have been carrying out projects, partnerships, research and marketing aimed at: increasing the range of win-win transportation choices, attracting investment and creating meaningful jobs in sustainable transportation and tourism. Although we are based in the Toronto, we work with partners and regions across the province, across Canada and we are connected to a growing network of international sustainable transportation and tourism efforts.
In 2004, T.O.’s New Mobility HUB Network project developed and launched Toronto's first integrated transportation HUB, and created partnerships with a project working committee made up of 15 organizations. Metrolinx, the regional transportation authority for the Greater Toronto Area, has adopted the HUB concept and is investing in the development of a network across the GTA.
T.O.'s proven track record of successful projects and collaborative partnerships continues with: the expanding Ontario By Bike Network (formerly the Welcome Cyclists Network) that works with destinations to develop and promote cycle tourism and has certified over 1,000 Ontario accommodations, restaurants and attractions as “bicycle friendly”; the 2013 and 2009 Cycle Tourism Forum's, which brought key players in the industry together for two successful conferences; the award-winning Bike Train Initiative, which introduced roll-on-roll-off bike service to select routes on the VIA Rail, GO Transit and Ontario Northland network; and the Parkbus, initiative with express bus service to Provincial and National Parks and outdoor recreation destinations in Ontario.
Board of Directors and Staff Team
Transportation Options Board members have a wealth of experience in sustainable transportation, tourism and environmental initiatives. Our record of partnership-building and stakeholder engagement is substantial - our projects have historically engaged a variety of stakeholders from all levels of government, private industry, and community associations, and one of our primary current roles is as a link tank, bringing together organizations with different directives to work together on projects that enhance economic opportunities in sustainable transportation.
Board of Directors: Pauline Craig (Co-Chair) Active Transportation Consultant, Moving Right Along Pauline is an active transportation consultant with experience working in the public and private sectors. Her work includes policy development, public consultation, planning, and functional design of pedestrian and bicycle infrastructure to support active, healthy communities where bicycling and walking are safe, fun and convenient ways to move around. Pauline has worked at a municipality, global consulting firm and now runs her own consulting business.
Helen Hewetson (Co-Chair) Owner, The Travel Society. A long-time travel industry professional, Helen has a background in marketing management at some of Canada's best-known tour operators. Her prior board experience includes directorship with two of Toronto's most complex condominium boards. She currently owns The Travel Society a travel agency specializing in customized adventure trips with socially and environmentally conscious suppliers.
Dian Emery (Treasurer) Co-Partner & Operations Manager, Visible Media. Owner GirlsGetaway.com Dian is a digital media professional with experience in business operations, tourism, and travel writing. She is a passionate urban cyclist, with more than 25 years of Toronto biking experience, and currently lives car-free in the city. In the past, Dian has served on the National Cancer Institute of Canada Healthy Workplace Board, and the York University Student Mentorship Programme Board.
Rachel Dodds Professor, Ryerson University. Director/Owner, Sustaining Tourism. Rachel Dodds, PhD is passionate about making tourism more sustainable. She is currently a Professor at Ryerson University’s Ted Rogers School of Hospitality and Tourism Management as well as the Director/Owner of Sustaining Tourism a boutique consultancy. Rachel has lived and worked in four continents and travelled to 80 countries. She believes strongly in sustainable transportation and the role it plays in tourism.
Ian Flett Municipal Lawyer, Eric K. Gillespie Professional Corporation Ian is a municipal lawyer at a boutique administrative and environmental law firm in downtown Toronto. His firm most often represents communities and progressive entrepreneurs. His practice often brings him into contact with important transportation issues. Ian especially loves persuading people to choose alternatives to private cars...especially when the most attractive choice is a bicycle! He is an avid bicycle tourist, a former journalist and producer at the CBC and passionate about Toronto's potential.
Nicole Leaper Manager, Ontario Tourism Marketing Partnership. With over 20 years’ experience, Nicole is a respected leader in tourism marketing with expertise in communications, brand development and creative services. Nicole holds a degree in Journalism from Ryerson University and is a Master Gardener.
Kelly Zorzi Communications and Development Officer, Pediatric Oncology Group of Ontario. Kelly is a communications specialist working with non profit organizations to help them uncover their storytelling moments. She enjoys exploring new destinations near and far, playing the ukulele (poorly) and cooking--especially French cuisine. You can often find Kelly leaving one of Toronto's many food markets with a baguette and a bouquet of flowers perched in the basket of her bicycle.
Vincent de Tourdonnet (Vice Chair) Vitra Gosine Jennifer Hyland Michael Pretty
Contact Us By Phone: 416-827-2774 or Toll Free: 1-866-701-2774