Transportation Options (T.O.) is a non-profit organization dedicated to fostering sustainable transportation and tourism ideas and innovations by engaging in research, project development, and promotion of choices that are healthy, integrated, convenient, economically beneficial, and environmentally sound.
T.O.’s mandate is to work together with key industries and their stakeholders, many of whom traditionally do not work together, to develop transportation systems, infrastructure and policies that are efficient, encourage a range of transportation choices, and support vibrant communities and healthy economies.
Transportation Options works in partnership with business, government, and the community to promote and develop economic benefits and innovations related to sustainable transportation and tourism. Incorporated in 1992, T.O. established itself with a major international conference, Moving the Economy, in Toronto in 1998, showcasing over 150 success stories where sustainable transportation has created jobs, boosted business, saved money, or revitalized local economies.
In the new millennium, we have been carrying out projects, partnerships, research and marketing aimed at: increasing the range of win-win transportation choices, attracting investment and creating meaningful jobs in sustainable transportation and tourism. Although we are based in the Toronto, we work with partners and regions across the province, across Canada and we are connected to a growing network of international sustainable transportation and tourism efforts.
In 2004, T.O.’s New Mobility HUB Network project developed and launched Toronto's first integrated transportation HUB, and created partnerships with a project working committee made up of 15 organizations. Metrolinx, the regional transportation authority for the Greater Toronto Area, has adopted the HUB concept and is investing in the development of a network across the GTA.
T.O.'s proven track record of successful projects and collaborative partnerships continues with: the expanding Ontario By Bike Network (formerly the Welcome Cyclists Network) that works with destinations to develop and promote cycle tourism and has certified over 1,000 Ontario accommodations, restaurants and attractions as “bicycle friendly”; the 2013 and 2009 Cycle Tourism Forum's, which brought key players in the industry together for two successful conferences; the award-winning Bike Train Initiative, which introduced roll-on-roll-off bike service to select routes on the VIA Rail, GO Transit and Ontario Northland network; and the Parkbus, initiative with express bus service to Provincial and National Parks and outdoor recreation destinations in Ontario.
Board of Directors and Staff Team
Transportation Options Board members have a wealth of experience in sustainable transportation, tourism and environmental initiatives. Our record of partnership-building and stakeholder engagement is substantial - our projects have historically engaged a variety of stakeholders from all levels of government, private industry, and community associations, and one of our primary current roles is as a link tank, bringing together organizations with different directives to work together on projects that enhance economic opportunities in sustainable transportation.
Board of Directors: Michael Bertuzzi (Chair) Professor, Centennial College School of Hospitality,Tourism and Culinary Arts Michael is passionate about tourism and nature. He has worked developing adventure travel companies in Asia, managing hospitality programs at multiple Olympic Games and leading the tourism portfolio for the City of Toronto. He is a Professor and Coordinator of Tourism at the Centennial College School of Hospitality,Tourism and Culinary Arts and can often be found enjoying the outdoors throughout Ontario with his three young boys.
Ken Gruber After moving to Canada from the US half his lifetime ago, Ken has devoted himself to promoting Ontario to the world, as Director of Advertising & Promotions for Tourism Toronto and then Marketing Director for The (Delta) Chelsea Hotel. Ken has served on the board of the Canadian Tourism Commission, Ontario Tourism and Downtown Yonge BIA, and currently juggles his time as a writer, entrepreneur and bicycle tour guide. Jennifer Hyland Project Manager for Transportation Strategic Planning at the City of Toronto. Jennifer has sixteen years of experience working on sustainable transportation projects with a focus on cycling. In recent years, she has been managing the implementation of the bikeway trails program for the City. Partnering with other city divisions and agencies, Jennifer has worked to increase and bridge gaps in the multi-use trail network city wide adding over 40 new kilometres of trails.